What does eBay’s CEO leaving mean for you?
January 24th, 2008 by Robert
Meg Whitman has announced that she is leaving eBay after ten years of service. What does this mean if you are an eBay affiliate?
Initially not much. According to an interview that Meg Whitman and incoming CEO John Donahoe had on TechCrunch, it seems that they want to focus more on fixed-price items and expanding into other opportunities on the web, such as Facebook.
Lowering Fees
The recent change in fees has also been generating some interest lately. In 2007 eBay did a lot of experimenting with different fee structures in an attempt to get more people to sell online.
I don’t think this will have too much impact for the affiliates out there. While the entry fees will be lower, the smart eBay sellers will opt for the little extras that drive up the fee but also (hopefully) drive up the potential for a sell. Thus, the impact should be negligible in the long run, short of eBay lowering fees across the board.
What is the strategy?
Fairly simple. There are two approaches you can take. One, shoot for niches that have a high volume of sales. I know of one niche where an eBay store owner sells several thousand a day worth of items that cost less than $5. That is volume.
The second option is to go for niches that have good volume and tend to occur higher fees. Certain electronics come to mind.
A third option of course is to just keep building stores. The more the merrier right!
1 Response to “What does eBay’s CEO leaving mean for you?”
eBay affiliates will earn more with the lowered fees at A Mogul To Be
[...] recently wrote about eBay’s CEO leaving and how that might affect you. I opined that I didn’t think it would affect affiliates too [...]
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