Google’s new website optimizer
April 4th, 2007 by Robert
Adding to their already good collection of free tools, Google has publicly launched their Website Optimizer tool. The purpose of the tool is to let site owners create different content for their pages and using the provided Google API, change those pages on the fly and see how users react to them. You can change text, images or whole sections to see what works best for you and your customers. The tool then provides nice charts and graphs showing the results.
This lets you test completely different versions of a landing page or layout and see which provides the best results. Brian Clark of the Copyblogger has done this type of testing for a few people in his headline remix series. For some sites the results can be measured in sales but with a multivariate tool like Google’s, you can get more measured results.
Like most of Google’s tools, it is easy to use, easy to install and works with AdWords and their Analytics packages.
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