Building a business around niche minisites
January 11th, 2007 by Robert
Matt Coddington of the NetBusinessBlog has a nice two part series on building niche minisites for profit. In part one he covers finding and researching a niche using various simple methods. Part two goes into building the site and setting up the monetization of it.
What I like about this approach is that he shows that you don’t really have to have a niche site for something that you know a lot about, just something that has the potential to draw a lot of traffic (he uses a video game as an example). He also keeps the building of the site very simple to minimize his effort and as a result minimizes his costs.
Depending on the particular niche involved, the lifespan of one of these may not be all that long, but that isn’t the point. I imagine just about anybody could put one of these together in under a week with minimal technical skills. Even if you took two weeks to put on together, covering research and development, the payoff could be well worth it for the lifetime of the site. Remember the idea isn’t to build a big business around one site, but a business around many small sites that are tightly focused and you largely setup and forget, except when the paychecks come in.
The whole passive income approach of this really appeals to me as I would love to have several sources of passive income and perhaps one source of non-passive income where I spend most of my efforts. Think of it as diversifying your income. Just as most successful bloggers diversify their sources of monetization, you could diversify your sources of internet income from small sites.
Edit: Some may consider this kind of revenue generation ’spam’ or some other black means of making money. Personally I think it is just creative and well, entrepreneurial. Others may disagree.
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Malcolm Says
Niche marketing mini sites are great! For one it’s targeted to a specific group that are already interested in your niche(whatever it may be) and if done correctly you can have related affiliate links there to earn some nice extra cash.
Here’s an example: http://www.getxposed.com/fishing
There are 5 different income streams in this one site alone. If you were just promoting a specific mini site like this one you’d have no trouble making money and getting tons of traffic.
If you would like a free niche mini site from these guys then go to http://www.nicheminisites2go.com.
Enjoy.
Malcolm T.
Feb 24th, 2007 at 11:42 am
Beau Penaranda Says
I like making small minisites in tightly focused niches and I like the idea that you there isn’t a whole lot of work involved with building them. I also read Matt’s post and I think his minisite on red steele was pretty cool. Combining these minisites and maybe a blog portal site, much like you have here is optimal. Thanks!!
May 22nd, 2007 at 11:49 am