AdWords SNAFU
February 25th, 2008 by Robert
So I have a couple stores setup with my new eBay store builder software and decided to drive a little traffic via AdWords. I was getting some good click through rates on a couple campaigns, but when I went into analytics the numbers were adding up. I wasn’t seeing any traffic via “google cpc”.
So I started looking around in the help, forums, etc. and it finally dawned on me about autotagging. That was all good and fine, but I never looked into how the auto tagging happened. Turns out it works via appending a query string onto the URL you provide, which honestly I should have guessed anyway. Normally that wouldn’t be a problem, but the framework I was using by default doesn’t allow query strings when you have the SEF URLs enabled. OOPS! In essence what was happening was every one of those clicks resulted in a 404 and a money down the drain. sigh
So I figured out how to get the query strings enabled and now it all works. Lesson learned: Test your AdWords!
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