AdSense for video coming
February 21st, 2008 by Robert
Google is almost ready to roll out their AdSense for video advertising solution, starting with their 20 big partner sites and limited to the U.S.
Given that video is a really big thing on the net these days, this gives advertisers a more direct view form of advertising. They will use an overlay method for the ads as opposed to the preroll style, which is more like a traditional TV ad in addition to being more intrusive. If you have seen any videos on YouTube, then you have probably gotten a taste of what the overlay ads will look like.
The nice thing is that the ads will also be contextually targeted, just like their regular text and image ads are currently. I believe in a year or two this form of advertising will become really big for some markets that want to really get in front of potential customers. Something that AdSense ads can have a hard time doing.
I look forward to it.
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